How to ensure your teaching resources get found by the right people?

You create a teaching resource, upload it to TpT or TES and sit back to await the money. But… crickets. Nothing. People are either not finding your product or they are finding it and just not wanting it.

What can you do?

There are several things to look at and there is no single correct answer. I’m afraid it is a case of working through the list and seeing what works for you.

Look for the best keywords

These are the things that people are likely to type into the search bar. Not what you would LIKE them to type in but rather what they are ACTUALLY typing in. You can do this in several ways:

  • Brainstorm common sense keywords

  • Look at social media groups and see what words/phrases teachers are using

  • Look at the curriculum or syllabus to see what words/phrases are used

  • Ask teacher’s what words/phrases they type in

  • Type in a few of your ideas into Google, Pinterest, TpT and TES to see what type of results are coming up

Make a note of the keywords which are coming up with the best results and decide on one or two that you think best describe your product.

Use one of these keywords at the start of your titles

It is important to put your best keywords near the start of your product titles as these are seen as the most important words in the search results.

Make your titles work for you

I’ve mentioned putting the keywords at the start but there are a few more things you need to consider.

  • Remove unnecessary punctuation

  • Use title case if possible (the first letter of each word is a capital letter)

  • Don’t add too much information (the shorter the better)

Use the keywords in the product description

Put the keywords in the first 150 characters of the product description and scattered 3 or 4 times among the rest of the description. You can use your alternative ones too as long as it doesn’t sound too repetitive. The trick is to make it sound natural so make sure you use your keywords in a sentence rather than as a list.

Use your keywords in the cover image

Make sure you have the keyword clearly displayed in the top third of your cover image and make it large.

Save your files using your keywords

Many sellers don’t realise that the file names make a difference. Save your files, cover images and preview images (if using) with the keywords in the file name.

Tell people about your resources

There is no point in creating a wonderful product and then keeping it hidden from everybody. Shout about it. If you are new to social media, decide on one platform to focus on and get used to that before experimenting with others.

Popular ones are:

  • Pinterest

  • Facebook

  • Twitter

  • Instagram

If you have an email list then send an email to your subscribers and tell them about your new product and how they can use it.

What next?

If that doesn’t work, go back and look again at your keywords. Maybe they need to be tweaked and then try again. It can take several goes before you find the right combination but when you do it will help drive traffic to your teaching resources.

If you would like more helpful tips and advice for teacherpreneurs, download this free guide now…

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