Have you ever wondered how top sellers constantly come up with new ideas?
How did they learn how to create such brilliant resources?
How are they avoiding the pitfalls that others seem to fall into?
The answer is simple, they keep an eye on the market.
They watch what others are creating, and look out for trends and jump on the band wagon quickly. But also…(lean closer as you are not going to want to miss this)….
…they actively look for bad resources.
Why look for bad resources?
It is all well and good looking at top selling resources but there is a danger of accidently plagiarising them. You may not realise it but you may get influenced and include something in your resource that is a copy of something you have seen elsewhere.
Many of the top resource sellers do look at other's good sellers but what they are really on the lookout for are the bad resources. The ones that are doing something new but have done it really badly.
Those are the golden nuggets that top sellers are watching for.
The resource doesn’t even have to be in their niche (subject area or age range) and it is better if they aren’t. Top sellers are scouring all subjects, watching and sniffing out those resources that have the spark of genius but are just not quite there yet.
How can you find them?
One way you can do this is to look for those resources that have several bad reviews from customers. Take this one for example…
What does that tell you about this resource?
By looking at bad resources you can learn a lot about how to make a brilliant resource. All you need to do is fill in the gaps that the original missed out.
Are the instructions confusing, have they not included enough detail, did they over promise and under deliver, or have they failed to include the answers?
How do you find bad resources?
You can go out and try to find these bad resources but this can be tricky.
It is very time consuming. You can sort by review but then have to scroll though pages and pages of resources to get to the bad ones which are just before those with no reviews at all. And then there is no guarantee you'll find anything.
However, if you come across one by chance then grab it.
For instance, you often find in some seller Facebook groups, people can write a post complaining to the others in the group that they have got a bad review. If you see this then go and have a look at their store. You may have to do a bit of digging such as looking back in their posting history to see if they posted a resource you can search for. Then have a look for the resource in question.
If it is a free resource then download it and take a proper look.
If it is a paid for resource then you could still download it but it does involve a cost so only you can make that decision if it is worth it.
Often if somebody has one bad review then they may have others in their store and some of those may be free so it is worth having a general poke around their store.
What do you do with it, once you have found one?
Once you have a resource, look at it as if you were the intended audience.
Open the files, look at the teacher’s notes, look at their preview images and description to see if it is misleading in any way.
Ask yourself these questions.
What can you learn from it?
What type of resource is it? Can you easily describe how it was intended to be used or is it confusing?
What are the complaints from the reviewer(s)?
Does the reviewer have a point? Is it really as bad as they say? Or could they have given a bad review for another reason?
What is missing from the product?
What mistake did the original uploader make?
And finally the most important question to ask yourself…how can you make a better resource for your niche?
If you seek out the bad resources, you can often learn a lot about how to avoid those mistakes that have tripped up the original resource creator and discover how you you can make a brilliant resource for your store.
So there you have it.
Now shhhhh, don’t tell anyone, it will be our little secret. 😊